Posts tagged with Native Content

10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.


How developed a native content revenue model

With Black Friday and Christmas on their way there is plenty to keep marketers’ minds distracted. But come the new year the problem of ad blocking is going to be more prevalent than ever. 

I caught up with Forbes’ European managing director, Charles Yardley, to find out how the publisher moved toward a native content revenue model and why it chose to go down that route.