Posts tagged with Native

Forget the headlines, ad tech’s best days lie ahead

With recent, damaging claims that certain programmatic ads have had a role in unexpectedly helping to promote hate speech, and even worse, to fund terrorism, ad tech’s reputation has taken a real battering in the last few months.  

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Native advertising world cup

What native advertising can learn from the World Cup

The World Cup in Brazil has created an online buzz;. Swathes of content have outpoured online and social media activity has been off the scale.

While England, Spain and Italy will be licking their wounds and flying home in disappointment, we take a look at what comparisons can be drawn between native advertising and the sporting event of the year.

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Native for advertisers: five key considerations

Whilst the adoption of native advertising is a significant decision for publishers, advertisers also need to think carefully before adopting a content marketing strategy.  

Done well, it can positively transform a brands reputation but, done badly, it can backfire and destroy credibility.

Before launching a native advertising campaign, brands must consider at least five different questions:

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London Native advertising

Why London is poised to lead the way with native advertising

With native advertising the buzz phrase among marketers for 2014, London is poised to lead the way in innovation in what is one of the most creative digital ad formats to emerge in recent years. 

In November AirBnB co-founder Nathan Blecharczyk claimed that London was ‘stuck in a Silicon Valley Roundabout’ and held back by its failure to produce a ‘billion dollar’ online business. 

Many in London found the comments annoying. Phil Cooper, a digital veteran who launched the UK’s first video ad network and was until last year European MD of Brightroll, was one of them. 

Cooper, who launched his latest digital venture six months ago, London based accommodation platform Kippsy.com, a competitor of AirBnB in the London market, believes that what London does best is innovation; taking an established model, technology or platform and turning it on its head. 

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Scaling Native Advertising - 2014

How do you scale native advertising?

Native advertising is set to grow phenomenally in 2014. 

The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year. 

J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”. 

There is still a lot of confusion among marketers and publishers about what native actually is.  Many people have tried to define it and enlighten us all on what native advertising is. 

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Native advertising examle

Native advertising: what content marketers need to know

Content is arguably the biggest trend to hit online marketing since the advent of social media, video and search. 

Content is everywhere. And with content comes the opportunity for new, exciting, content based advertising models.

Enter native advertising. Find out what all content marketers need to know. 

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Mobile developers love HTML5, but for the wrong reasons?

Facebook may have dropped HTML5 for native to build a better iOS app, but despite the social network's high-profile breakup, a new survey of more than 4,000 developers indicates that HTML5 is not down and out.

In fact, it's far from it according to mobile app development software vendor Kendo, which found that 94% of mobile developers it polled are either using HTML5 today or plan to use it this year.

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The fight gets technical: mobile apps vs. mobile sites

This article is the second in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.

Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.

This extract, written by Econsultancy's Research Manager, Aliya Zaidi, focuses on the more technical aspects in the continuing battle between mobile apps and mobile sites.

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