Posts tagged with Natural History Museum

How seven ecommerce brands use highly persuasive copywriting

Just be a human. It's fairly easy to do. You are one after all.

This is a follow-up to my previous article five evocative examples of ecommerce copywriting where I highlighted how Onefinestay, Firebox, Norman Records, Firebox, Mr Porter and BrewDog use different writing styles in order to achieve similar goals.

The gains from creating quality copy for your ecommerce site are huge and widely varied: it can make your brand more trustworthy and foster a deeper sense of loyalty. Inventive, engaging or witty copy will entertain your customers and encourage them to stick around. The creation of original copy can also create a deeper job satisfaction because your writers will have more creative freedom.

This is before we've even got to the possible improvements in conversion rates.

How can all of this be achieved? Take a look at some of the examples below for inspiration and always remember the opening mantra.

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wheelie case

Great copy from The Natural History Museum: email edition

The Natural History Museum relaunched its online shop this summer in a blaze of incredible copywriting.

We featured it on the blog because it was so much fun it had to be shared. And now, here's the follow up post with some more highlights from its summer email campaign.

Fans of the word, great lizards and ecommerce, you're in for a blimmin' treat.

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cuddly t-rex

The Natural History Museum online: a lesson in copywriting

The Natural History Museum in Kensington, London, has a new online store.

It's responsive, has chunky buttons and is easy to read. However, rather than provide a full review of the website (check it out for yourself), I wanted to highlight the brilliant copywriting.

Hopefully it'll prove inspiring for your own product copy.

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