Posts tagged with Natural Language Processing

Automated content is a thing – but should it be?

‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by machines.

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Google Analytics will soon be able to answer questions in plain English

"How did traffic from search change year-on-year in June?"

In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform.

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We analysed 82 Econsultancy email subject lines and here’s what we learned

One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.

Email works because it’s the foundation of online marketing. But... is Econsultancy's subject line language optimal?

We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.

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Computers can rap better than Kanye. What does this mean for marketers?

Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.

The potential of this technology has HUGE implications for marketers. And here’s why.

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