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Posts tagged with Naver

Three ways U.S. brands can sell more effectively in Asia

The ecommerce market in Asia is growing faster than that of any other region in the world.

In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.

Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online. 

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Cartoons aren’t just for kids, they could help you break the Korean market

As I have discussed previously, South Korea offers an interesting proposition for global brands and marketers, with an incredibly high internet penetration rate, strong propensity to purchase and a mature ecommerce landscape.

Naver, which handles the vast majority of search queries in South Korea has several unique paid products for advertisers that are worth exploring in more detail.  

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South Korea

Navigating the complex but valuable South Korean search market

South Korea is the third largest ecommerce market in APAC. However, the potential value of the market is much greater than this ranking suggests, especially to Western brands and retailers looking to develop in the region.

Last year, online sales from foreign ecommerce sites operating in South Korea drove more than £550m (1 trillion Korean won) in sales.

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LINE

LINE: what can you learn from the mobile content hub you've never heard of?

The numbers are compelling: 7bn messages sent between 230m users of its messaging app, 200m downloads of its games, 10m Indian users in three months as well as tens of millions in Spain, South America, Indonesia and beyond.

LINE is a large content hub, and once you’ve downloaded the messaging app, you’re hooked into a network that gives away a lot of fun stuff for free, and ties everything together with a very strong brand.

So what is LINE doing that’s significant, and how will it begin to affect other brands on mobile?

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