Posts tagged with Negative Seo

A negative SEO case study: how to spot an attack & fix it

While compiling our annual end-of-year round up of search trends I noted that several of our esteemed experts mentioned negative SEO. 

This refers to a sneaky tactic where people create a load of spammy links to a competitor’s site so they end up being penalised by Google.


What is Negative SEO and how can you protect your website?

Whilst navigating your way through the murky world of black hat and white hat SEO techniques you may have come across another nefarious sounding term… negative SEO.

The purpose of this post is to tell you exactly what negative SEO actually means, whether you need to worry about it and what you can do to defend yourself from it.


What were the biggest SEO trends from 2014?

What’s that? You want one more SEO trends roundup before the end of the year?

Well, okay then, but this is your last one.

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Lady holding a protest sign

Negative SEO: still taboo or becoming an accepted practice?

It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO.

This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO.


Google's disavow links tool: the experts' view

Yesterday, Google announced the introduction of its disavow links tool, which will allow sites to dissasociate themselves from questionable links. 

I've been asking some SEO experts about the thinking behing the new tool, the threat sites face from 'unnatural links' and how useful it is likely to be...


The impact of negative SEO: the experts' view

Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google's guidelines and they get penalized.

This SEO campaign then ruins the competitor's organic rankings in order to improve their own rankings. The most common practice is to build low quality, anchor text links to a specific domain in order to trigger a Google penalty for that site or specific page.

We asked some SEO experts in the UK and US their opinions on negative SEO, what techniques are being used and how you can prevent it from happening to you.