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A study on the most-loved brands in the UK has revealed that Netflix is the nation's number one.
Beating the likes of Google, Apple and Samsung, the entertainment streaming service came out on top in the Love Index – a scoring system based on five separate characteristics.
The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.
As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.
Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.
The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.
So with my stack of press releases and my copy & paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.
This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.
And for more of the same, check out Econsultancy’s Internet Statistics Compendium.
Now, on with the show!
From the news, you would think that Asian countries are on the verge of shutting themselves off from the rest of the world.
A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.
But what makes a great EVP? How can you make your employees blush and say 'yes!?'
In my right hand I have a mug of Brazilian coffee (Fruit and Nut Espresso).
The coffee was delivered through my letter box yesterday, courtesy of Pact Coffee, one of many coffee subscription services.
However, Pact doesn't like to think of itself as a subscription service. Its founder, Stephen Rapoport, believes many subscription services work for the business but not for the customer.
So, if the model is often abused, just what makes a good subscription service?
We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you.
Oh stop complaining.
We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.
You should be out in the streets cheering our name. Or something...
In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.
Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?
A simple headline, premise and article; here are my favourite homepages of the moment.
Of course, there are more than ten websites on the internet, so feel free to disagree with me.
There are many great examples of how Netflix uses data to personalise user experience.
However, the real lesson for marketers is less obvious and has more to do with the underlying ‘value exchange’ taking place.