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Posts tagged with Networks

The future of ad networks and display advertising

Research for Econsultancy's 2009 Online Advertising Networks Buyer's Guide published this month has shown there is plenty of innovation within the display advertising sector even if there are too many ad networks without a distinct USP fighting for market share.

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Five simple tips for building, managing and monetising online communities

It's no surprise that social media sites continue to thrive. However, as Andrew Seel explained at Econsultancy's breakfast briefing this week, successfully building an online community entails more than just having a presence on such sites. Rather, it's about encouraging active engagement and collaboration with the brand to provide mutual value for the company and the customer alike.

Here, we explore some of the key points from Andrew's presentation ...