Posts tagged with Neuroscience

The National Trust: Using neuroscience to optimise visitor journeys & marketing messages

When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience.

However, the National Trust’s marketing team recently turned to brain scans and other scientific techniques as part of a project to optimise visitor journeys and experiences.

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Neuromarketing is dead. Long live neuromarketing

neuromarketing brain

Somewhere around 2009, neuromarketing arrived in the public conscious with a tidal wave of enthusiasm.

However, three years down the line, the waters have receded and people are gradually coming round to the realisation that neuromarketing is never going to deliver on its sensational promises of mind reading and unearthing the buy button.

Neuromarketing 1.0 failed because it promised too much...

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