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Posts tagged with New York Post

NY Post: dumbest iPad strategy ever?

The iPad is a source of hope for many traditional publishers. Which explains why publishing moguls like Rupert Murdoch are investing lots of time and money into the tablet device.

But not all iPad strategies are created equal, and one of Murdoch's newspapers, the New York Post, may have the dubious distinction of executing the dumbest iPad strategy yet.

That strategy: in an effort to get readers to pony up for the newspaper's $6.99/month app, block the Safari browser on the iPad from accessing content on the nypost.com website, content that's freely available via any other browser.