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The New York Times is a massive media brand wrestling gamely with digital.
The leaking of an internal document in 2014, detailing a struggle to innovate, made the fight pretty public.
Last week, The NYT published the 2020 report listing the newsroom's 'strategy and aspirations' - it's particularly interesting for journalists and subscription businesses, but I thought I'd pick out some quotes of general interest for content strategists.
If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.
I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.
While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.
And there's no sign that the consumer desire to keep ads at bay is waning.
Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook.
Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.
At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.
Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.
The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.
The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.
Sure, we're all talking about VR, but which brands are already using it?
Here are three examples of early adopters, from publishing, travel and fashion.
And for more on VR, see A Marketer's Guide to Virtual Reality.
Publishers and social networks have an increasingly symbiotic relationship.
Publishers seek larger audiences and social networks seek the most engaging content to keep users in-app and provide the most compelling context for advertisements.
Is there a danger in this ever-deepening relationship between social media and publishers?
Every year, companies gather in New York to pitch advertisers on their latest and greatest digital offerings in digital media's response to television upfronts.
Here are some of the highlights from this year's NewFronts which occurred between April 27 and May 7...
Facebook wants publishers to give it their content, and in an effort to address their skepticism, the social networking giant is reportedly offering to let them keep 100% of the revenue from ads they sell.
Facebook is the world's largest social network, but it's not just a social network.
If this wasn't already evident, it should be now that reports have surfaced indicating the tech giant is negotiating with prominent publishers to host their content within Facebook's walls so that users don't have to go to publishers' sites to consume it.
Many major newspapers, in an attempt to improve digital revenues, have implemented paywalls of varying severity.
I've been looking at US and UK newspaper sites to see which approaches are likely to be most effective in converting visitors into subscribers...
The Financial Times has launched a daily digest email called First FT.
I've noticed a retro trend for daily and weekly digest emails from publishers, with Quartz' version regularly cited by digital folk as the first thing they read in the morning.
Here's why email is enjoying a bit of a resurgence. I've included some examples of other publishers and their daily digests.