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Posts tagged with New York Times

Ad blocking continues to grow, but many publishers & advertisers still don't get it

While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.

And there's no sign that the consumer desire to keep ads at bay is waning.

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Facebook to open up Instant Articles: What publishers need to know

Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook. 

Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on. 

Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.

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Five ways The New York Times is innovating its publishing model

At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.

Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.

The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.

The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.


Three examples of brands experimenting with virtual reality

Sure, we're all talking about VR, but which brands are already using it?

Here are three examples of early adopters, from publishing, travel and fashion.

And for more on VR, see A Marketer's Guide to Virtual Reality.

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Is social media a double-edged sword for publishers?

Publishers and social networks have an increasingly symbiotic relationship.

Publishers seek larger audiences and social networks seek the most engaging content to keep users in-app and provide the most compelling context for advertisements.

Is there a danger in this ever-deepening relationship between social media and publishers?


The ultimate NewFronts roundup

Every year, companies gather in New York to pitch advertisers on their latest and greatest digital offerings in digital media's response to television upfronts.

Here are some of the highlights from this year's NewFronts which occurred between April 27 and May 7...


Facebook tries to lure publishers with 100% revenue share

Facebook wants publishers to give it their content, and in an effort to address their skepticism, the social networking giant is reportedly offering to let them keep 100% of the revenue from ads they sell.

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Facebook to publishers: give us your content please

Facebook is the world's largest social network, but it's not just a social network.

If this wasn't already evident, it should be now that reports have surfaced indicating the tech giant is negotiating with prominent publishers to host their content within Facebook's walls so that users don't have to go to publishers' sites to consume it.

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Newspapers and subscription barriers: what works best?

Many major newspapers, in an attempt to improve digital revenues, have implemented paywalls of varying severity. 

I've been looking at US and UK newspaper sites to see which approaches are likely to be most effective in converting visitors into subscribers...

First FT email

What caused the daily digest email wars?

The Financial Times has launched a daily digest email called First FT.

I've noticed a retro trend for daily and weekly digest emails from publishers, with Quartz' version regularly cited by digital folk as the first thing they read in the morning.

Here's why email is enjoying a bit of a resurgence. I've included some examples of other publishers and their daily digests.

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How do five popular newspapers do mobile app subscriptions?

How do The Sun, The Times, The Guardian, The New York Times and The Wall Street Journal manage subscriptions through their mobile news apps?

I've taken a tour through each, despite their slightly different paywall or subscription models. See which you think is finessed and which could do better.

For more information on publishing check out the publishing tag on the blog.


10 New York Times innovations that digital marketers can learn from

It's been a tough week for the New York Times.

But, while Jill Abramson's contract termination made the headlines, it's another revelation about the inner workings of the world's most respected newspapers that has caught my eye.