Posts tagged with New York Times

Google ditches first click free, embraces paywalls

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't saw their search rankings demoted.

For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.

0 comments
nyt

Content strategists take heed! 10 lessons from The New York Times' 2020 report

The New York Times is a massive media brand wrestling gamely with digital.

The leaking of an internal document in 2014, detailing a struggle to innovate, made the fight pretty public.

Last week, The NYT published the 2020 report listing the newsroom's 'strategy and aspirations' - it's particularly interesting for journalists and subscription businesses, but I thought I'd pick out some quotes of general interest for content strategists.

1 comment

All the digital news you missed this week

If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.

I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.

0 comments

Ad blocking continues to grow, but many publishers & advertisers still don't get it

While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.

And there's no sign that the consumer desire to keep ads at bay is waning.

1 comment

Facebook to open up Instant Articles: What publishers need to know

Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook. 

Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on. 

Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.

0 comments
nyt logo

Five ways The New York Times is innovating its publishing model

At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.

Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.

The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.

The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.

0 comments
vr

Three examples of brands experimenting with virtual reality

Sure, we're all talking about VR, but which brands are already using it?

Here are three examples of early adopters, from publishing, travel and fashion.

And for more on VR, see A Marketer's Guide to Virtual Reality.

0 comments
new york times logo

Is social media a double-edged sword for publishers?

Publishers and social networks have an increasingly symbiotic relationship.

Publishers seek larger audiences and social networks seek the most engaging content to keep users in-app and provide the most compelling context for advertisements.

Is there a danger in this ever-deepening relationship between social media and publishers?

3 comments

The ultimate NewFronts roundup

Every year, companies gather in New York to pitch advertisers on their latest and greatest digital offerings in digital media's response to television upfronts.

Here are some of the highlights from this year's NewFronts which occurred between April 27 and May 7...

0 comments

Facebook tries to lure publishers with 100% revenue share

Facebook wants publishers to give it their content, and in an effort to address their skepticism, the social networking giant is reportedly offering to let them keep 100% of the revenue from ads they sell.

1 comment

Facebook to publishers: give us your content please

Facebook is the world's largest social network, but it's not just a social network.

If this wasn't already evident, it should be now that reports have surfaced indicating the tech giant is negotiating with prominent publishers to host their content within Facebook's walls so that users don't have to go to publishers' sites to consume it.

1 comment

Newspapers and subscription barriers: what works best?

Many major newspapers, in an attempt to improve digital revenues, have implemented paywalls of varying severity. 

I've been looking at US and UK newspaper sites to see which approaches are likely to be most effective in converting visitors into subscribers...

2 comments