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How does a newspaper create new digital products to attract new customers? Understanding your market and adapting your offering accordingly is key, according to Denise Warren from the New York Times.
At Digital Media Strategies 2014, Denise discussed new products, including NYT NOW and their development in the context of selling digital subscriptions.
As the pioneers of the paywall, what do the New York Times team have to say about making revenue from digital and innovation in product development?
The New York Times revealed a brand new website on 8 January 2014, replete with responsive design and native advertising.
As I mentioned in my article from earlier this week, native design: 12 examples of good and bad practice, it seems that with The New York Times adoption of sponsored content, 2014 will bring this marketing trend to larger, more mainstream publishing sites
Dell is the first company to take advantage of The New York Times new advertising model, with a six-figure, three month long deal. The deal also includes display ads as well as sponsored content.
Here’s a look at the current New York Times homepage.
Recently, the New York Times published a review of the Tesla Model S electric car.
The review, written by a well-known journalist, John Broder, was titled Stalled Out on Tesla's Electric Highway, and as the title suggests, was not favorable to Tesla. According to Tesla CEO Elon Musk, a well-known entrepreneur, Broder's review was, amongst other things, "bogus." Not one to shy away from the spotlight, Musk took to the web to prove he was right.
Yesterday Twitter's CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers.
This is a big deal to many because it was using the tech behind Vine, a video sharing startup acquired by Twitter.
It should be a big deal to content marketers everywhere because it's a glimpse into the future.
Paid content is and has been a big business -- if you're in the right market.
Unfortunately for consumer-oriented news organizations, the right market isn't their market.
But could that be changing?
In 2009, the internet was a much simpler place. A consumer would perform a search on Google and voila, content from an unlimited amount of sources would appear.
Consumers would choose the information that they deemed to be the most pertinent to their needs, transact, and all was well in the world.
Last week, Facebook announced their new Preferred Marketing Developer (PMD) program. This was a merger of the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP) which have been running for three years.
These programs connected brands with developers to help them optimize social plugins, build apps on the Facebook Platform, develop strategies, and manage ad campaigns for Facebook Pages.
One of the companies that has been built around the Facebook Ad space is Spruce Media. According to their website, it has a mission. Spruce Media believes Facebook will change the future of advertising so it has created a platform to help advertisers thrive on Facebook ads.
We had a chance to talk to Lucy Jacobs, COO of Spruce Media, to talk about how the company works with Facebook, Facebook best practices, how Facebook has changed the ad space and benchmarks for success.
Can paid content save newspapers? For many newspapers, there is good reason to be skeptical.
But trying to get readers to pay for content is a necessary move and naturally, major dailies like The New York Times are having an easier go of it.
The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.
There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.
The New York Times is giving pay wall skeptics reason to reconsider their skepticism. Despite questions about the company's paywall strategy, the daily has managed to lure some 325,000 paying subscribers.
That's good news for a newspaper that some believed might not survive.
In the battle for the future of the tablet market, Amazon - with the Kindle Fire, may be a top contender for the lead row. But another retailer, Barnes & Noble (B&N), isn't ceding anything to its etail rival.
Yesterday, it announced that customers who pony up $120 for a one-year subscription to the digital version of PEOPLE Magazine will receive a $50 discount on the NOOK Tablet, bringing its price down to that of the Kindle Fire ($199). Customers who purchase a $240 annual subscription to the New York Times (NYT) can have a NOOK Simple Touch for free, or a NOOK Color tablet for $99.
The Huffington Post UK is launching branded blogs at the start of next year, mirroring a service already offered by its US counterpart and Forbes.
The US version of Huffington Post already offers brands the chance to blog, providing a new form of advertising to clients like BMW.