According to a report by BIA/Kelsey, in just a few short years, consumer
spending on 'daily deals' like those offered by Groupon and
LivingSocial could reach $6bn.
So it's no surprise that the concept has been commoditized and everyone
is jumping on the daily deal bandwagon. Take for, instance, major
publishers like the New York Times which is launching its own daily deal
service called TimesLimited.
There's little room left for debate: any way you dice it, social media is mainstream. That should be good news for social media experts and gurus, right? Perhaps not.
Earlier this week, it was revealed that The New York Times was essentially eliminating its 'social media editor' position. The person who held it, Jennifer Preston, would become a full-time reporter again.
Last Friday, the New York Times detailed the antics of a gentleman who
may be a contender for the web's most unscrupulous merchant. Unlike
other unscrupulous merchants, including the lazy, the flaky and the
scammy, "Mr. B" has taken great pride in his unsavory -- and potentially
criminal -- treatment of customers.
Many of the responses to the New York Times piece have centered on
Google's role in Mr. B's online business, which sells eyewear online.
That's because Mr. B worked his site up the rankings by taking advantage
of the fact that many of the complaints being posted about his business
online were generating valuable backlinks despite the fact that these
backlinks, of course, were not really positive signals.
Cable companies may have some very intricate ways of protecting their television business, but holding media companies to very strict partnership deals isn't going to retain subscribers forever. In addition to competition from telecoms and satellite providers, cable companies are dealing with consumers who don't want to pay their steep monthly TV bills.
But according to The New York Times, Americans are not giving up on their cable. That assessment doesn't account for the latest quarterly estimates. Or the large numbers of people who aren't cutting their cable so much as avoiding it entirely.
Online news sites may get fewer impressions, but they command the highest online advertising CPM, according to data just released by comScore's Ad Metrix. The average online newspaper
site CPM was $7 in April, higher than each of the other top site categories and
nearly three times the $2.52 average CPM for the total U.S. internet.
These hard numbers underscore more concretly findings released simultaneously by the Online Publishers Association. In a report entitled "A Sense of Place: Why Environments Matter," the OPA, in conjunction with Harris Interactive, finds higher consumer trust and loyalty to content sites as compared to portals and social media sites.
As the media world is trying to feel its way through the digital space, there are a lot of ideas and experiments that aren't going to work. Tech giants as big as Google realize this fact. And now The New York Times is catching onto the idea of iteration.
This weekend, Times writer Ben Zimmer the magazine's On Language column on the word iterate. And now the company has announced a new iterative approach to digital: Beta620.
An iPad news reader app designed by two college students has taken more than a few breaths away. Developed as part of a class at Stanford University’s Institute of Design, Pulse is everything you'd want out of an iPad news reader: it has both form and function.
The user experience is obviously a big reason why the app, which sells for $3.99, quickly became the top-selling iPad app in the App Store. And it's a big reason why Steve Jobs, who was reportedly disappointed with the New York Times' own iPad app, personally highlighted Pulse this week.
With the future of paid content online anyone's guess, the publishing world eagerly anticipates news on The New York Times' paywall. Announced in January, we still have months to go before the paper unveils its official metered model. But executives have been giving hints. And today, Times chairman Arthur Suzlberger let the audience at CM Summit know that his newspaper is not above following the business model of low grade drug dealers: give people a few hits and then get them to pay.
However, it sounds like The Times is smartly going to follow an age old newspaper trick as well: let a few people get access for free.
The New York Times announced plans to instate a pay wall almost a full year before it will go live, and so far it's been anyone's guess as to what their new digital business model will look like. But according to comments from Bill Keller this week, it may look like something pretty familliar: The Wall Street Journal.
A number of prominent newspapers, including the New York Times, have publicly committed to setting up pay walls as they struggle to find new sources of revenue.
But according to the Pew Research Center's Project for Excellence in Journalism "State of the News Media 2010" report, newspapers planning to erect pay walls could be in for a rude awakening.