Posts tagged with News Feed

Facebook's News Feed update is more significant than you know

Here's the lowdown on Facebook's big news recently and why it does matter to you as a user and as a marketer.

It isn't as bad as some seem to be calling it out to be.

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Why the Facebook News Feed update might be the wake-up call that marketers need

For those of you who missed it, on Jan 11, Facebook announced that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands.

For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can't reach people? I’m sure we all remember the shitstorm around the decline in organic reach.

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Facebook updates News Feed again: The detail

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook.

It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world's largest social network.

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Facebook's latest News Feed experiment should concern brands

While the decline of organic reach that has occurred on Facebook over the years is well known among brands, an experiment the world's largest social network is running in a handful of countries might be one of the most frightful ever.

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Why Google 'news feed' seems like a risky idea to me

Last week you will have seen the news that Google has introduced a news feed experience to its app.

The GIF below shows what this experience looks like – the homepage will display news stories, videos and music based on a user's search history.

Whilst I understand all the arguments for introducing a feed, I can't help but get a sinking feeling. Clutter is about to descend on a service so iconic it should have Grade 1 listing.

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Facebook to demote content from oversharers in News Feed: What you need to know

Since late last year, when it came under fire for its role in helping spead "fake news" during the 2016 U.S. presidential cycle, Facebook has been working to find ways to reign in the spread of misinformation, disinformation and spam on its platform.

Facebook's efforts have been broad and range from crackdowns on fake accounts to experiments with a so-called second News Feed.

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facebook second feed

Is a second Facebook News Feed in the works? What you need to know

Facebook is reportedly experimenting with a second News Feed that would display content from sources users have't Liked or followed.

As detailed by TechCrunch, users of the social network's iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest is displayed.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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What marketers need to know about Facebook's latest News Feed update

Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.

While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.

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Facebook rolls out Reactions, an extension to the Like button

It's finally here: after months of speculation following Mark Zuckerberg's comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content.

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Facebook unveils preferred friends: is it the solution to News Feed woes?

Marketers frustrated by the effects of Facebook's algorithm change have a new tool in their arsenal.

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Facebook tests News Feed change that gives users more control over whose content they see

Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content.

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