{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Newspaper Advertising

Does newspaper advertising beat social media?

Newspapers? Dying? Social media? Rising. That's the conventional wisdom, at least, and marketers seem to be buying into it.

While spending on social media marketing is still relatively small, it's increasing rapidly. At the same time, anyone selling newspaper ads has probably given some thought to a new profession.

But is the conventional wisdom wrong, either wholly or partially? Should marketers be less upbeat about social media marketing, and more upbeat about what newspapers can offer? At least one consultant thinks so.