That the newspaper business is ailing isn't exactly news. With some newspapers closing altogether and others doing what they can to deal with still-declining revenue, it's clear that the newspaper industry needs to adapt.
The internet is increasingly the medium that newspapers are turning to as they try to adapt but it's not a quick fix.
It seems that The Telegraph has been using Digg successfully to drive more traffic to its website, and provides a useful example for other newspaper and blogs to follow.
By encouraging readers to Digg the stories they are reading on the newspaper site, The Telegraph has managed to increase the amount of traffic it receives from the social news site, and is now largest recipient of Digg traffic in the UK.
The Telegraph released an iPhone app last week, the first to be developed by any of the UK's newspapers, though others will surely follow.
In an area where few of the UK's newspapers excel, The Telegraph had one of the better mobile versions of its site, so has it managed to create a decent iPhone app?
2009 is shaping up to be an interesting year for the newspaper industry.
As the economic downturn accelerates the severe declines in print
revenue most major newspapers have been experiencing, the imperative
for change will only get stronger. Indeed, 2009 may be a make or break year for many of them.
Facing dire financial circumstances that have it selling assets to survive, The New York Times is doing
something it had previously refused to do throughout its 157 year
history; placing ads on its front page.
The January 5, 2009 issue of one of the world's most storied dailies
contains a modest ad, two-and-a-half inches high, at the bottom of its
front page that promotes CBS.
It seems that, despite declining print circulations, the UK's newspapers have managed to build up their online audiences. According to stats from Nielsen Online, the top ten newspaper sites have seen a 23% increase in traffic.
While this growth is partly down to the continuing growth of internet usage in the UK, one thing the top ten newspaper sites have in common is that they have all adapted well to the web, with most having redesigned their websites in the last year or so.