Posts tagged with Nextnownetworks

Era of branded video entertainment dawns

If 2008 was the year when everything was coming up ad networks, 2009 may well be the year of branded video entertainment.

Interactive channels are rapidly closing the purchase influence gap between TV and Web-based forms of advertising and marketing, while meanwhile the small screen is assuming more or less equal precendence with the boob tube. (Just consider the number of people who wached the inauguration of Barack Obama online this week.)

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