Posts tagged with Nfl

How sports advertisers should react to changing media consumption

On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place. 

With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.

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10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

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Twitter's NFL deal: five questions we're asking

Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.

Here are some thoughts on the deal and what it means for both parties.

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Digital transformation in sports: from diamond to gridiron

Sports teams have always been fertile ground for technology and innovation.

From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.

I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.

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NFL: the star quarterback of content marketing

It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL. 

The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period. 

I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success.

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NFL video content: Should brands police Twitter?

Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage.

The footage was, of course, in the form of Vine video, that most popular format for 'real-time' sports clips.

With many sports fans now accustomed to searching Twitter for 'Vine Rooney goal' or similar (insert joke here, UK soccer fans), these DMCA takedown notices are a big deal.

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How US sports leagues use content marketing to increase fans and drive business

Sports leagues understand media better than most. Here's how they're using that knowledge in their content marketing. 

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Top 20 Super Bowl ads of all time

In honour of Super Bowl XLVIII, the Wildcats at Unruly have shared with us their latest research on Super Bowl ads and have also revealed the top 20 Super Bowl ads of all time.

Last year’s collection of Super Bowl ads attracted twice as many shares as the previous year, in fact the number of video shares has grown 30x in the last three years. The trend is set to continue in 2014 with brand new ads from Budweiser, a British villains themed Jaguar ad and a Scarlett Johansson starring SodaStream set to be unveiled.

Here are some of the highlights from Unruly’s research, followed by the top 20 Super Bowl ads of all time.

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Eight NFL teams getting creative with Twitter's Vine

Since launching last year Vine has become a firm favourite at Econsultancy as it allows brands to create some really creative content.

However the app also presents a challenge for marketers, as it can be difficult to come up with entertaining and shareable ideas that fit perfectly into the six-second format.

Brands that base their marketing activities around live events obviously have a natural advantage in this respect as there’s always something to point a camera at to capture some behind-the-scenes footage.

I’ve previously highlighted several fashion brands that have begun to use Vine as part of their social marketing, but professional sports are another obvious example of an industry that should be experimenting with the six-second videos.

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2012 Super Bowl to be streamed online and via mobile

The NFL and US broadcaster NBC have announced that the 2012 Super Bowl will be streamed live online and to mobile devices.

Along with the annual showpiece, wild card Saturday and the Pro Bowl will also be available online and from Verizon’s NFL Mobile app.

The stream will include additional camera angles, highlights and live stats.

This isn't the first time that the NFL has ventured into the world of streaming – viewers have been able to access live games via NFL.com for several years while NBC shows its ‘Sunday Night Football’ broadcasts online and to Verizon phones.

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Is there a new Internet business model in town?

Yesterday I discussed how The New York Times is looking to subscriptions or some form of paid content once again to help it weather not only a tough economy, but a dire financial situation brought about by declining print revenue.

Paid content can be a great business model but it's not always easy to pull off, especially when you've been giving your content away for free. After all, why would someone start paying for something you were giving them at no cost just a week ago?

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