Posts tagged with Niches

How far should Google go with its 'brand' boost?

Google loves brands. Google's Vince update was referred to by many as 'the brand update' because major brands seemed to benefit most from it.

That Google would seek ways to incorporate 'brand equity' into its algorithm is not entirely surprising. After all, in many cases, there's an argument to be made that the websites of recognized brands are more likely to offer Google's users what they're searching for when it comes to particular queries.

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Can AOL find success in niches?

The CEO of newly-independent AOL, Tim Armstrong, knows that AOL's future is not its past. But that doesn't mean AOL can't recapture some of the glimmer it's lost over the years.

In an effort to accomplish that, Armstrong is changing AOL's its focus by, well, getting focused.

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