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What do people do when times are tough? History suggests they look for escapes. Some go to the movies, some eat candy and some indulge in sin. And some play video games.
The healthy growth in the video game market has not been dented by the recession according to Nielsen's newly-released 'State of the Video Gamer' report, which looked at console and PC video game usage in the United States for Q4 2008.
Neuromarketing. Neurometrics. In-store shopper insights. There's a lot to like about the bleeding edge of ecommerce these days, but the cold reality is this: it's time for basic internet marketing block-and-tackling strategies.
So many observers and front-line retailers are truly excited about this period of time that it is completely forgivable to race ahead with technology. Research about how consumers perceive and then buy that's coming to the fore from people like Paco Underhill is compelling, and new customer behavior data from companies like Nielsen and Microsoft is brilliant. All the in-store technology that will blend the in-store experience with the online experience needs to be quickly adopted. But let's face it. The bankruptcies and inconsistent discounts happening offline are creating a unique opportunity online. We see four very predictable ways to take advantage:
Charities and other non-profit organisations are missing out on online donations because they are not explaining clearly enough to visitors their aims and how they intend to use the money when they receive it.
Nielsen has been carrying out user testing of 23 non-profit websites in the US, giving users the task of choosing recipients by comparing a couple of sites in similar categories e.g. American Red Cross and Habitat for Humanity, and actually making a donation.
There's a nasty little blog debate in progress today between Wharton School of Business professor Eric Clemons and some industry analysts about whether internet advertising actually works. Before you draw a big breath, knit your brow and get ready to enter the debate, relax a bit. Of course it works. Clemons' missive provides an opportunity to restate the case for internet marketing.
Clemons, professor of operations and information management at The Wharton School ranted on TechCrunch today that the "internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again."
It's getting hard to find adjectives to describe Twitter's growth. Nielsen reports today that unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to seven million in February 2009.
It is the fastest growing site in its member communities category, to say the least. Zimbio and Facebook followed at a paltry 240 percent and 228 percent, respectively. What to call that kind of growth? "Googletastic," anyone?
The online ad business was worse than thought last year, and it will be worse than projected this year. Brighter days will have to wait until 2010, according to recent data updates.
The first comes from Barclays Capital, which had already checked in with bad news last December. Over the past year the investment bank has gone from predicting 16 percent online ad spend growth (October report) to a six percent rise (December) and now pegs online ad spending calls for a 2.3 percent increase over last year to $23.7 billion. This joins recent reports from Bernstein Research's prediction that global online ad spend will grow only 5.9 percent, and Veronis Suhler's call of 4.9 percent
From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.
Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.
According to research conducted by American television network ABC and Nielsen Media Research, web video viewers aren't all that put off by the addition of multiple ads to each 'commercial break'.
With that, ABC looks poised to do something it has talked about the need for: boosting the amount of advertising shown with its online videos to bring online revenue in line with television revenue.
It seems that, despite declining print circulations, the UK's newspapers have managed to build up their online audiences. According to stats from Nielsen Online, the top ten newspaper sites have seen a 23% increase in traffic.
While this growth is partly down to the continuing growth of internet usage in the UK, one thing the top ten newspaper sites have in common is that they have all adapted well to the web, with most having redesigned their websites in the last year or so.