Posts tagged with Nike

Why Nike's refreshed product pages improve CX (& beat Adidas)

Nike has recently refreshed its product pages on its ecommerce store.

There are some key changes which are worth a look...


Why Nike's 'Nothing Beats a Londoner' ad campaign is so powerful

A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.

For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.


After years of resistance, Nike gives in to Amazon

In the latest sign of Amazon's growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth's site. 

Here's why and what happens next.


Nike vs. Adidas vs. Under Armour: Site navigation comparison

Who has the best site navigation - Nike, Adidas or Under Armour?

I have already looked at their product pages and email data capture, but now we'll examine site search, header menu, category pages and more.

By the end, we will have crowned a winner.

under armour product page

Nike vs. Adidas vs. Under Armour: Which has the best product pages?

I have been rooting around the websites of Nike, Adidas and Under Armour, the top three brands in the US sportswear market.

In this article, I'm going to compare and score the product pages of each ecommerce website.

By the end, we will have a winner.

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Nike vs. adidas vs. Under Armour: Email signup & welcome

Nike, adidas and Under Armour. Sworn enemies.

I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.

By the end, we will have crowned a winner.

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30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.


Site comparison: Victoria's Secret vs. Nike Women, the battle of the sports bras

It’s a company better known for controversy rather than lingerie, but now, Victoria’s Secret is aiming to capture a new market – sports.

Since announcing that it will stop selling swimwear after 2016, it has also divided its website into the three separate categories of Victoria’s Secret, Pink and Sport.

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Euro 2016 marketing creative: Smart, prestigious & controversial

A couple of weeks before the tournament began, I took a rather sceptical look at some of the brand campaigns airing during Euro 2016.

With the honourable exceptions of Adidas, Hyundai and Carlsberg, the marketing action was slightly disappointing.

In this post, I look at some more of the current campaigns and see who has hit the mark.


10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

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Five great examples of creative commerce

Advances in technology and manufacturing mean that consumers are more empowered than ever.

As a result, more and more retailers are finding ways to allow customers to customize products in ways never before possible.

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What are sticky ecommerce elements?

Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll.

They're an established tactic to improve ecommerce UX.

Here's a bunch of examples...

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