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Posts tagged with Nike

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16 best branded Vines for March 2014

Here are March's very best branded Vines, including efforts celebrating the month's biggest events: the rise of the selfie, St Patrick’s Day and, uh, Flappy Bird.

Alright, March isn’t too event-heavy, but still there’s some great Vining going on.

This month I’ll try and highlight brands that we haven’t covered as of yet. Sure Samsung, Oreo and Disney routinely knock them out of the park, but these do tend to overshadow other brand’s efforts.

With a total running time of one minute and 20 seconds, welcome to the smallest show on Earth:

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An ad campaign doesn’t always go viral, but when it does…

It's very rare that an ad campaign truly goes viral. But when it does it becomes part of our language, its slogan is repeated by people way beyond the commercials, and the bounce for the brand can be huge.

To give some inspiration for your next effort, here are a few noteworthy examples from the United States.

And for a different take on this topic, read Econsultancy's other posts on why social video doesn't have to go viral to make an impact, and a run through of the top 20 Super Bowl ads of all time.

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10 interesting digital marketing statistics we've seen this week

Here are some of the best stats that we've seen this week.

This week it includes Facebook's latest billion dollar purchase, ecommerce integration, Android's dominance of the smartphone market and online marketing spend in China.

And for more digital marketing stats, check out our Internet Statistics Compendium.

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How Converse uses social media: Facebook, Pinterest, Google+, Vine, Instagram and Twitter

Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.

This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.

Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.

However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.

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Digital and the sportswear sector: stats

As some of the world’s best athletes battle it out in Sochi, another significant competition is taking place among the sports brands they use and endorse.

New research from digital innovation think tank L2 offers key insights into the digital landscape for sportswear brands.

We’ve included some key trends in the latest edition of our Internet Statistics Compendium

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Nike edges out competition in UX test of global sports brands

Nike has edged out the competition in a report that compares the online buying experience offered by seven of the world’s top sports brands.

The latest Qubit benchmark looks at the on-site effectiveness and UX of Nike, Adidas, Reebok, Puma, Fila, Asics and Converse.

Sites are judged based on more than 80 industry best practice criteria that give an insight into the UX and how easy it is for visitors to make a purchase.

As mentioned, Nike came out on top with a score of 80% closely followed by Adidas with 79%. Reebok came in third with 68%, just two points above the average score of 66%.

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Optimising PPC landing pages for Christmas

During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages?

I took a look at paid search in my beginner’s guide what is paid search (PPC) and why do you need it? last month, and since then I’ve been a lot more attuned to this method of search engine marketing.

However I've also realised that PPC ads are for nothing, and a complete waste of searcher's time and an advertiser’s money, if conversion isn’t happening.

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Which UK retailers provide the best tablet UX?

Topshop is the top UK retailer for tablet user experience, according to the latest research by QUISMA, in which 10 top UK retailers were compared in terms of their tablet sites. 

Topshop, Adidas and Nike provide the easiest to use websites for tablet users, whereas Zara and H&M performed poorly when it came to helping consumers navigate their sites.

Shall we blindly take QUISMA's word for it? Nah. Where's the fun in that?

Let’s have a look at some of the individual sites ourselves to see if we agree...

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Fight club! Instagram’s 15 second video vs. Vine's six seconds

It has often been said in filmic terms that if a story can't be told in 90 minutes than it's not worth telling. Try telling that to The Godfather.

However this certainly rings true on some level, especially in advertising where you're engaging with a customer or selling a product rather than telling a sprawling, expansive story of gun violence and enemy disposal. 

Who does benefit from the longer format? For a customer it's good to keep things brief, nobody needs to sit through another colossal Thomson marathon, but conversely six second Vines may seem too short for the purpose. 

Six seconds may be the prime length for our fleeting attention spans, but for marketing, this truncated length can be too much of a handicap to get a brand message across.

Perhaps, for this reason, the 15 second Instagram video is a far more effective method and may explain why there was a dip in Vine usage during its launch period. Let’s investigate…

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10 awesome digital marketing campaigns from Nike

Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands.

Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples.

Many of them tie into its overarching #MakeItCount initiative and the Nike+ network, but others are memorable viral videos or interesting social competitions.

So here they are...

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Five ways to create marketing worth sharing

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.

Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles.

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10 major brands with dreadful Google+ pages

Google+ is an interesting conundrum as many people feel obliged to use it in the face of any logic and just because “it’s Google”.

We’re all sitting around expecting that one day Google will unveil its true purpose and all the effort will have been worthwhile, but at the moment I feel that blind optimism is one of the only things keeping it going.

Admittedly the latest updates have improved the usability somewhat and Hangouts are certainly an interesting feature, but in the face of the sheer amount of time spent on Facebook and Twitter’s increasingly important role as a news platform it does seem that G+ is floundering while trying to work out what purpose it actually serves.

Normal users don’t need to fret about this problem and can wait for Google to lure them in with a killer new feature, however for brands it raises a bit of a dilemma.

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