Posts tagged with Nike

27 of the best branded Vines from June 2014

It’s the end of June and therefore we can finally reveal the very best of mini-movie-masterpieces from the preceding four and a bit weeks.

We have everything here from 'sweded' Ghostbusters, yogurt cruelty and donuts, so many donuts. (and yes I will be spelling donuts like that throughout the article).

So buckle up for exactly 162 seconds of entertainment. Longer if you stop to linger over my semi-insightful blathering.

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71% of online shares for World Cup ads have come from non-sponsors: infographic

There’s a lesson to be learnt here for brands both major and not so major...

Don’t give up if you haven’t grabbed an official slice of the World Cup bolo de cenoura. Apparently it doesn’t matter.

There’s plenty of opportunity to nutmeg the larger players and win plenty of reach and audience share with just a little extra creativity and cunning.

According to Unruly, despite official sponsors creating almost twice as many ads, commercials by brands not affiliated with the FIFA tournament have so far attracted 8.9m shares across social media sites.

Videos from official sponsors, who paid between £8m to £120m to have their names associated with the World Cup, have managed 3.6m shares.

Here are some more stats from the study showing the further dominance of the non-sponsors.

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10 retail and ecommerce stores integrating offline with online

From the experiential (read as ‘gimmicky’) to the practical (read as ‘will become standard practice’) there are many ways that retailers can integrate their offline stores on the high street with their online ecommerce businesses.

There’s lots of information on the blog already about digital technology in retail and a lot of it really should be thought of as the norm by now.

Unfortunately that’s not necessarily true. In a perfectly digitally integrated world the lack of services like Wi-Fi, contactless payment and click & collect would be the exception to the rule.

However there are still many trailblazers out there, not just offering the digital basics, but going above and beyond the duty of its bricks and mortar stores and offering a new world of interactivity and online integration.

Sure some of them will fail. Sure some of them you’ll barely hear about outside of a few speculative/curious articles like this (“huh, remember a few years ago when Google developed a self-driving car? What happened to that?”) 

Some won’t though. Some will go on to become exactly what’s expected from every consumer who visits your high street store.

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World Cup marketing in APAC: Which brand has the most innovative campaign?

The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy.

Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents.

Many brands are desperately trying to capture the attention of these passionate fans, both official sponsors and unofficial brands eager to capitalise on the world's greatest event.

But which is doing the best job?

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Cristiano Ronaldo

20 years of Nike's World Cup ads

Nike has launched yet another brilliant advert for the World Cup but how does it compare to their previous efforts?

I’ve taken a look at Nike’s World Cup adverts over the last 10 years to investigate.

Interesting to see a certain Ian Wright figuring in 1994….yep, that’s right, we didn’t make it to the World Cup in the USA that year, thanks Graham Taylor!

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16 of the best branded Instagram videos of May 2014

Here are some of the finest branded Instagram videos from May 2014. 

Taking in everything from Mini’s massive charm, even more massive nuclear lizard battles and Google’s blasé attitude to its own product.

It’s a cavalcade of tiny thrills and spills.

Like watching Prince on a trampoline.

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FIFA World Cup 2014

World Cup 2014: what should we expect from brands?

The World Cup, along with the Olympics, comes by once every four years and is therefore a good assay of changing media habits and technology.

Twitter users have doubled since the last World Cup in 2010. Live TV streaming is available from all the main broadcasters and the user experience of laptop and tablet TV-streaming continues to improve.

Mobile has been the main driver of social media consumption and increasing demand for real-time content. Additionally, user generated content is easier than ever to gather, as new devices and new users become more adept and involved online.

So, what should marketers expect to come out of Brazil and World Cup 2014? In this post I’m going to take a look at some of the brands involved so far and their efforts, as well as looking at lessons that can be drawn from the London Olympics in 2012.

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10 of the best social campaigns from April 2014

It's arrived slightly late this month, but here is your regular round up of interesting, creative and inspiring social campaigns.

It includes Cristiano Ronaldo, a load of selfies, newsjacking, Spider-man, Manchester City, The Special One, and a brilliant campaign from Pharrell and Tipp-Ex.

And for more of the same, check out my social round ups from March and the first three months of 2014.

Enjoy!

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16 best branded Vines for March 2014

Here are March's very best branded Vines, including efforts celebrating the month's biggest events: the rise of the selfie, St Patrick’s Day and, uh, Flappy Bird.

Alright, March isn’t too event-heavy, but still there’s some great Vining going on.

This month I’ll try and highlight brands that we haven’t covered as of yet. Sure Samsung, Oreo and Disney routinely knock them out of the park, but these do tend to overshadow other brand’s efforts.

With a total running time of one minute and 20 seconds, welcome to the smallest show on Earth:

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An ad campaign doesn’t always go viral, but when it does…

It's very rare that an ad campaign truly goes viral. But when it does it becomes part of our language, its slogan is repeated by people way beyond the commercials, and the bounce for the brand can be huge.

To give some inspiration for your next effort, here are a few noteworthy examples from the United States.

And for a different take on this topic, read Econsultancy's other posts on why social video doesn't have to go viral to make an impact, and a run through of the top 20 Super Bowl ads of all time.

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10 interesting digital marketing statistics we've seen this week

Here are some of the best stats that we've seen this week.

This week it includes Facebook's latest billion dollar purchase, ecommerce integration, Android's dominance of the smartphone market and online marketing spend in China.

And for more digital marketing stats, check out our Internet Statistics Compendium.

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How Converse uses social media: Facebook, Pinterest, Google+, Vine, Instagram and Twitter

Converse operates the third most popular branded page on Facebook, with 39.6m fans and 76,000 people talking about the brand.

This is according to Socialbakers' Top 100 brands on social media. However, Converse doesn’t seem to chart on any of the other social media platforms.

Converse is a progressive brand with a long history of cool associations through sport, music, comic books and video games. Being purchased by Nike, an expert brand when it comes to social media, over a decade ago should have helped strengthen its social media strategy.

However Converse seems to be lacking in certain areas. Let’s take a look at the Converse Facebook page, followed by Google+, Instagram, Vine, Twitter and Pinterest.

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