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Posts tagged with Northwestern University

Popular Twitter 'influencers' have little influence: study

The word 'influencer' is thrown around a lot today but when you get right down to it, there's still a lot of debate about influence online and who influencers are. Can marketers harness influence through social media to further their campaigns? Can marketers even identify influencers?

While these are very valid questions, many simply make assumptions about what influence is and who has it. But according to a study that looked at the tweets from well-known Twitter celebrities who are often classified as influencers, these assumptions might very well be wrong.

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