Posts tagged with Nutella

Learning to let go: Kentucky, the Philippines, and Nutella

One of my oldest friends is a middle-school guidance counselor, so she excels at offering comforting advice to downtrodden teens. "Everybody starts somewhere," she tells one who flubs a math exam or another who failed to make the JV cheerleading squad. 

It’s equally good advice for brands and organizations that find themselves floundering in new media waters, like the State of Kentucky and Nutella, brands whose stumbles Tom Fishburne analyzed at Integrated Marketing Week last month.

The CEO of Marketoon Studios, who reeled off numerous real-life examples during his keynote, contrasted the two with the Philippines, which produced a campaign more suited to today’s marketing environment.

2 comments

Nutella gets us out of bed through Facebook

Valentine's gets a brief mention in the midst of chocolate, watches and shoes in our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three companies – The Swatch Group, Foot Locker and Ferrero International known for the popular chocolate spread, Nutella - as analyzed by the team at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

1 comment

SBI: Heineken riding high on the festival wave

With this week's snapshot of The Dachis Group's Social Business Index, we're showcasing three brands - a dutch beer favourite, the people behind Nutella, and a major credit card company – as analyzed by the Dachis Group team. 

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

0 comments