Posts tagged with Ny Times

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The New York Times on subscriptions, product development and NYT NOW

How does a newspaper create new digital products to attract new customers? Understanding your market and adapting your offering accordingly is key, according to Denise Warren from the New York Times.

At Digital Media Strategies 2014, Denise discussed new products, including NYT NOW and their development in the context of selling digital subscriptions.

As the pioneers of the paywall, what do the New York Times team have to say about making revenue from digital and innovation in product development?

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What we learned from trying Google Glass

Here at Econsultancy we try to write about Google Glass when we can, because we know it’s of great interest to marketers, and indeed the rest of humanity.

On Friday some of Econsultancy’s Content team tried Google Glass at Somo’s incredible gadget room in its London HQ, where they develop new tech uses for clients (thanks, Somo).

It was fun, but also revealing, so I thought I’d share some of what we saw and felt.

For the complete run down on Glass functions, you can visit Google’s help centre.

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12 things Google Glass will destroy (with 13 apps)

Google Glass for the majority is a long way off. In fact, if you go to the ‘MyGlass’ app page on Google Play, you’ll see, for those without Glass:

..there's a picture of a puppy in pyjamas. So not a total waste of time after all.

Puppies aside, Google professes Glass (like all G products) was built to break down barriers. The idea is to make things easier and more seamless; to free up hands and time.

Here at Econsultancy, the high-falutin’ Editorial team has some philosophical concerns. Our Head of Social, Matt, was quick to point out that Glass will essentially create a simulacrum of the world, a sort of 1:1 map that is neither real nor artifice (I direct you to Borges’ On Exactitude in Science).

Whilst we’re fans of Google, we’re sceptical about just what third party developers will come up with for Glass

There’s arguably never been such a product; a piece of hardware that fundamentally alters perception and interaction with the world. Even smartphones are a false precedent for Glass, but perhaps do offer a dirty window on our increased device reliance (dare I smush these words together and create ‘deviance’?).

Even with well-intentioned developers, might third party apps add unwanted lustre to our already homogenous cityscapes?

In this post I make some philosophical predictions, as seen through some nascent apps. Of course, it’s a lot more fun to cast concerns with a negative spin; forgive the hack approach!

Here’s what Google Glass will destroy…..

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