Posts tagged with Nyt

vr

Three examples of brands experimenting with virtual reality

Sure, we're all talking about VR, but which brands are already using it?

Here are three examples of early adopters, from publishing, travel and fashion.

And for more on VR, see A Marketer's Guide to Virtual Reality.

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First FT email

What caused the daily digest email wars?

The Financial Times has launched a daily digest email called First FT.

I've noticed a retro trend for daily and weekly digest emails from publishers, with Quartz' version regularly cited by digital folk as the first thing they read in the morning.

Here's why email is enjoying a bit of a resurgence. I've included some examples of other publishers and their daily digests.

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the sun

How do five popular newspapers do mobile app subscriptions?

How do The Sun, The Times, The Guardian, The New York Times and The Wall Street Journal manage subscriptions through their mobile news apps?

I've taken a tour through each, despite their slightly different paywall or subscription models. See which you think is finessed and which could do better.

For more information on publishing check out the publishing tag on the blog.

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10 New York Times innovations that digital marketers can learn from

It's been a tough week for the New York Times.

But, while Jill Abramson's contract termination made the headlines, it's another revelation about the inner workings of the world's most respected newspapers that has caught my eye.

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Why the New York Times can't go the last mile

new york timesI had to breathe deeply and compose myself for several minutes before I picked up the receiver and made The Call, but finally summoned the fortitude. Today, after four decades of near-uninterrupted service, I cancelled delivery of The New York Times.  The Internet's partially to blame, but digital is only part of the reason I fired the Grey Lady.

It didn't take much consideration to drop my landline. Cable I thought about a tad longer before cutting the cord (all those years in the TV business doubtless had something to do with hanging on).  Fewer bills, reduced customer service hassles, and besides, neither my telco nor MSO delivered anything I wanted but couldn't access digitally anyway.

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Will intrusive ads on iPhone apps turn off users?

The New York Times has started to use intrusive ad formats for users of its iPhone news app, with full screen interstitial ads appearing between pages.

These ads can be pretty annoying on the internet, so will they discourage iPhone owners from using your app?

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