Posts tagged with O2 O

Five things which ecommerce managers will worry about in 2018

2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.

So how are ecommerce managers at brand reacting to this threat?  And what else will be on their minds in 2018?

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How Indonesian marketers are tackling data management & CX

In a new global survey we asked marketers to indicate which touchpoints their business treats as a central part of the customer experience (CX).

The results, reported in our Quarterly Digital Intelligence Briefing (QDIB) 2016 Digital Trends, showed that:

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