In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success.
But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500m in online donations.
At Searchlove this morning Obama's director of digital analytics Amelia Showalter gave an insight into the A/B tests that optimised the campaign's fundraising emails and the lessons that the digital team learned as a result.
Showalter said that in a tightly fought election Obama’s campaign team knew they would have to top the $750m raised in 2008.
As businesses look at their plans for 2013 its time for them to seriously consider adopting a maturity model for social media. For many marketers social media is looked upon as an immature media, but when Nielsen titles its 2012 report “Social Media is Coming of Age” perhaps its time to stop treating social media as a wild child and instead approach it as the rapidly maturing media that it is.
Adopting a maturity model for social media will require businesses to evolve their thinking and approaches, as well as their use of resources, in order to take advantage of social media as a mature media form. One way might be to adopt some of the strategies that Obama For America campaign used in the 2012 presidential campaign.
On May 7, 2012, François Hollande took over from Nicolas Sarkozy as President of France. If, for many, the final vote was read as an indictment against Sarkozy, more than a vote for Hollande, both candidates outdid themselves equally in one area: they were both equally inept at handling the social media opportunity.
As we reflect on the Obama-Romney duel, one can observe that social media and politics are inextricably linked. While social media has had a well-noted impact in the Arab Spring and, increasingly, in deeply controlled countries such as Saudi Arabia and China, the relationship has even more impact in a democratic forum, where openness and liberty of expression are enabled, along with the potential for anonymity.
It's hard to put in perspective how much money goes into a presidential campaign. Obama and Romney have poured their hearts and souls and their supporters' pocketbooks into a race to take office in 2012.
A recent infographic by Retargeter shows the difference in online spend during the two candidates' campaigns. Obama's is much higher with a spend of 52 million, about 12 million more than it cost to build the Lincoln Memorial.
In less than 36 hours we'll know the outcome of the one of the most talked about events of the year: the US elections. 2008 was marked as the first election that used social media with Obama far outpacing Senator McCain.
Now the mudslinging has hit every social platform and not only are we hearing the candidates point of view but news outlets, bloggers and anyone with a Twitter, Facebook or YouTube account are taking to the internet to say who should be the next president.
Global social advertising platform, Ebuzzing, is one of the many companies analyzing social media to predict the outcome of the election. They have pulled together over 925,000 tweets, 159,000 forum posts, 75,000 articles and 6,600 blog posts. According to the team at Ebuzzing, this amount of conversation equates to a media value of over $16 million.
Today at Digital Cream in San Jose, Chris Tolles of Topix started the day of round tables and discussions by looking at how marketers can model their campaigns on political campaigns.
As we gear up for the next US election this fall, the topic is not only timely but as the presidential campaigns move rapidly to their end in the upcoming months, there are continual lessons to be learned.
The last UK election was touted by many as the first ‘truly social’ vote. There’s some truth to this, given the huge growth in uptake of social networks from 2005 to 2010, improvements to internet access and consumer awareness of these channels.
Plus, there was influence from the party leaders themselves as most of them tried to emulate the success of Obama’s 2008 campaign.
Now in the US, just a day ahead of the Iowa caucuses (widely accepted as the first major electoral event in the run-up to the presidential election) the same prediction is being wheeled out again. Where Obama blazed a trail, others now seek to follow.
It seems all anyone's talking about in terms of online policy these days is Facebook's privacy kerfluffle. Which is kind of a big deal, but small potatoes, really, when compared to the really big, burning, important issue of the day: net neutrality.
This critical issue may not be at the forefront of news, opinion columns and debate in the media, but the fact that digital marketers and e-commerce providers are ignoring it is as baffling as it is inexcusable. The major broadband providers: Comcast, Verizon, AT&T and Time Warner want to tax content providers. They want to determine what sites their subscribers can access, and how quickly - giving priority, of course, to their own products and services.
David Cameron could have won an outright majority had his party fully learned the lessons from the Obama presidential campaign, according to a study by Tamar.
Its Political Search Index asserts that the UK's political parties missed an opportunity to win over more voters through online engagement, and that a more personalised approach could have yielded better results.
He's bright, well-connected, has a lot of money to spend and the political capital do it. Meet the new nominee for FCC chairman Julius Genachowski. While his confirmation is virtually a lock, his stance on "net neutrality" has content providers on edge.
Genachowski comes from a solid Internet background. He worked in several different positions at IAC, co-founded technology investment firm Rock Creek Ventures and was part of the team at LaunchBox Digital.