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Posts tagged with Obama Re Election

Seven lessons Obama's digital team learned from A/B testing emails

In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success.

But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500m in online donations.

At Searchlove this morning Obama's director of digital analytics Amelia Showalter gave an insight into the A/B tests that optimised the campaign's fundraising emails and the lessons that the digital team learned as a result.

Showalter said that in a tightly fought election Obama’s campaign team knew they would have to top the $750m raised in 2008.

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