Posts tagged with Offers

Facebook to charge brands for Offers

The famed economist Milton Friedman once explained that there's no such thing as a free lunch. But for brand marketers using social media to reach consumers, it seemed like Friedman's rule was a thing of the past.

That's because many of the world's most popular social platforms offered a plethora of marketing tools for the princely sum of, well, nothing.

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Video views for virtual currency: are video offers really a good bet for brands?

Despite the controversy over the use of CPA offers in the virtual goods market, the business of offers continues to grow.

In an effort to innovate and differentiate itself, relative newcomer gWallet is combining offers with online video. With success, it claims.

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Do successful online offers break a cardinal direct mail rule?

choiceChoice: online, more is better. Or so discovered the head of digital marketing for a major consumer publishing megabrand (who sadly cannot be identified). This flies in the face of one of the cardinal Rules of Direct Mail: one offer, one call-to-action.

Our publisher has been working on online offers, both on the site, in search and in email, to boost the print subscriber base of a wide variety of magazines. Time after time, the more choices offered to consumers for subscribing, the higher the conversion rate.

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