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Posts tagged with Offline And Online

TUI Travel grows online revenue using attribution management

TUI Travel has revealed that one of its brands increased online revenue by 30% month-on-month after tracking customers across both online and offline channels.

Over 100 global businesses sit within its Specialist and Activity Sector, which creates bespoke adventure holidays and educational tours.

Due to the nature of these trips, they often involve complex travel itineraries and prolonged purchasing decisions. 

As such, customers frequently call the TUI’s travel consultants as well as researching details online.

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