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Posts tagged with Ogilvy One

Q&A: Dimitri Maex on Sexy Little Numbers and OgilvyOne #IMW13

Dimitri Maex has advised clients like UPS and IBM on data-driven marketing and is author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

He spoke with us ahead of Integrated Marketing Week about digital transformation, good and bad approaches to integration, and the forefathers of analytical marketing.

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Do the little guys have a digital marketing advantage?

tortoise hare

Brian Fetherstonhaugh, chairman and CEO OgilvyOne Worldwide is a guy who talks to a lot of CMOs. And insofar as digital marketing is concerned, he's not impressed with their either their knowledge or skill-set.

"Marketers lag behind consumers in digital adoption," he told an audience at Search Engine Strategies, speaking at a session devoted to selling search to the C-suite. "Your average 12 year-old has a better-integrated performance dashboard than a CMO,"  he pointed out, illustrating his point with a World of Warcraft screenshot.