Posts tagged with Older Web Users

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Tablets are helping to drive more older people online: stats

The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year.

One major reason for this is an increase in the use of tablet computers by older people aged 65-74. In just one year, the number of older people using tablets has increased from 5% in 2012 to 17% in 2013.

These findings come from the latest Ofcom Adults’ Media Use and Attitudes Report 2014 in which 2,674 adults aged 16 and above were surveyed.

As the internet becomes a more accessible place thanks to easier to use and faster connecting devices coupled with an increased awareness and education, the online population of people over the age of 65 has increased. 

The proportion of people aged over 65 that are accessing the internet reached 42% in 2013, a 9% rise from 33% in 2012. This has helped to drive overall internet use up from 79% of all adults in 2012 to 83% in 2013.

The majority of services that people from every age group need to use are now as easy to access online as they were offline. The convenience of efficient and easily accessible online services is hugely valuable in improving the quality of life for those that may struggle to access them on the high street.


Six design tips for making your website senior friendly

As the internet has become an integral part of modern life the stereotype that older generations tend to avoid using the web has become less and less relevant.

However a new study shows that senior citizens still find websites difficult to use and have a significantly lower success rate when it comes to completing tasks online.

The Nielsen Norman Group ran a series of usability tests on 29 websites among 31 people aged older than 65. The results were then compared to control group of 20 users aged 21-55.

It found that among senior web users the success rate for completing tasks was 55.3% compared to 74.5% among the younger age group.