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As a general rule in digital, it seems that when Google and Yahoo get involved in something it is a pretty good sign that it is important.
After many years of skirting around the fringes of performance marketing, recent product launches from these two online advertising behemoths leave no doubt that Online lead generation is finally ready to step out of the shadows and into the limelight.
Every so often a simple Google search reveals a hint at a new Google initiative.
In recent months we've seen various different types of ad extension formats and it seems that selling leads rather than clicks could be the next big push in Google's continuing search for revenue streams away from the simple click.
Peter Bell from Fuse Lead Marketing (@fuselead) recently alerted me to an interesting discovery which seems to have appeared over the last few weeks in the UK.
If you are signed into one of Google’s services (LeadPoint uses Google for email) you might stumble across a new type of ad extension in the top ranked ads – namely a way for the advertiser to capture your contact information and permission to contact you without clicking through.
We all attend in droves but in 2012 is there still a need for the big generalist digital marketing shows?
Is the industry ready to say goodbye to these shows that helped put digital on the map and usher in a new wave of more niche and focused shows that embrace the latest developments within digital marketing?
I was recently invited to speak on a panel about lead generation which covered everything from the state of the current market, the issues faced by lead buyers and sellers and a sneak peak into what the future holds for the fledgling UK industry.
As part of the panel we were tasked to come up with a series of lead generation tips for the audience and myself, Andy Purbrick from Dennis Publishing and Sean Sewell from Performance Horizon Group put our heads together to come up with a top 20.
Last week we covered the first 10 lead generation tips, and this week we bring you tips 11 to 20.
Value based pricing is the new buzz term in online lead generation, but what does it take to sort your Rolls Royces from your Robin Reliants?
An increasing number of brands are starting to take Online Lead Generation (OLG) seriously and making it a central part of their online customer acquisition strategy and it’s not hard to see why.
If you sell widgets and you can capture leads where the consumers are all interested in buying widgets then you can put a process in place to turn those interested customers into sales and therefore revenue. Simple right?
For many brands it is pretty simple but before you decide to allocate thousands of pounds to a lead gen campaign it pays to take a step back and ask yourself a few questions to work out whether OLG is right for your brand.
When it comes to choosing a lead provider, advertisers are spoilt for choice. There are plenty of companies offering lead generation services from digital agencies, specialist lead generation companies, vertical specific suppliers to lead marketplaces and platforms.
So how do you cut through all the marketing spin and work out which one is right for you?
Online lead generation has in the past been described as the "wild west" of online marketing, but with a whole range of new technologies emerging it looks like the cowboys have finally met their match.
Research published by Econsultancy earlier this week has shown that there is a continued trend towards online lead generation at the expense of offline techniques, but methods such as natural search, paid search and email are becoming more competitive.