Posts tagged with Omni Channel Retail

Majority of retailers expect 5% sales drop due to showrooming: report

As shoppers prepare to descend on their favorite stores this Friday as the holiday shopping season gets underway, retailers are preparing to greet them with deals that they hope will be too good to pass up.

Retailers are optimistic about their prospects this year, but they're arguably going to have to work harder than ever if they want to maximize their sales. The reason? More and more consumers are deciding to shop from home on Black Friday and Thanksgiving weekend, forcing retailers to hone their online and offline strategies.

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As more consumers stay home, retailers hone their Black Friday online strategies

The holiday shopping rush will begin next week in earnest and, as they do every year, retailers are hoping that the most important season will be good to them.

While online channels have grown increasingly important in recent years, historically, the name of the game for retailers has been to get as many people lining up outside of stores at insane hours in anticipation of deals that await them when the doors open. 

But times are changing. According to the National Retail Federation (NRF), fewer holiday bargain hunters will venture out on Black Friday and subsequent weekend. All told, the NRF expects 147m Americans to leave their homes for the mall next week, down from 152m in 2012.

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Best Buy fights showrooming with online price match

When shopping around for the best deal across online and offline channels, consumers are often given a simple yet frustrating choice: convenience or price.

This is particularly true when it comes to price match guarantees offered in brick-and-mortar stores, which often restrict the price match to a price offered by another brick-and-mortar retailer.

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Target set to test QR code purchasing this holiday season

QR codes have a long way to go before they're a truly mainstream phenomenon, but brands have been quick to adopt them in an effort to connect online with offline.

That has led to more than a few dubious uses of the codes, but there are signs that companies are getting more savvy about how they apply them.

Case in point: just in time for the holiday shopping season, American retailer Target is launching a new campaign that will enable in-store shoppers to buy 20 featured toys using QR codes.

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