Posts tagged with Omnichannel

roundtable

How brand marketers are optimizing customer experience in 2018

Improving the customer experience continues to be a top priority for brand marketers.

In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that 'optimizing the customer experience' remains the top choice for the single most exciting opportunity in 2018. 

But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?

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What is experience-driven commerce - and is it the future?

While marketers have been discussing experience-driven commerce for several years, recent acquisitions of ecommerce platforms by the major marketing clouds have led to increased interest in the topic.

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A high street with shuttered shop fronts and tumbleweed blowing down the street.

How can struggling high street retailers step up their online strategies?

News headlines in 2018 have been full of woe for UK high street retailers.

A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.

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The digital transformation of Accent Group: A retail case study (part 3)

Accent Group, which operates 445 stores across nine different retail brands in Australia has recent and wide-ranging experience of digital transformation. 

Mark Teperson, Chief Digital Officer of Accent Group shared many details of their journey in a recent interview with Econsultancy and revealed the challenges the group encountered along the way.

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Join our Asia-Pacific webinar: Digital Transformation in the Retail Sector

Digital has forever changed the retail customer experience.

Heightened consumer expectations have increased the pressure for brands to adapt to remain competitive, in an already hyper-competitive environment.

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Mobile retail apps are beating out mobile websites

According to Criteo's recently released Global Commerce Review for Q4 2017, retailers in North America who have both a mobile website and a mobile app generated 67% of their sales from mobile devices. But the mobile web and mobile apps aren't created equal.

That's because when it comes to their productivity, Criteo found that mobile apps converted at three times the clip of mobile websites and were responsible for well over half (66%) of all sales derived from mobile devices.

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Working on omnichannel? Here are five things you need to know

One of the last frontiers of digital marketing is joining up online and offline channels, also known as 'omnichannel marketing'.

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Retailers shouldn't forget about post-purchase experience

Customer experience is top of mind for just about every retailer hoping to survive and thrive in today's incredibly competitive and difficult economic environment.

But while many retailers focus on topics like personalisation and minimising the number of steps in the purchase journey, they shouldn't forget that an important part of overall customer experience is the post-purchase experience they deliver.

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Three things marketers must do to deliver a brilliant omnichannel experience

The omnichannel revolution has begun.

In a 2016 study, Nielsen found that 87% of Australian consumers 'often' or 'sometimes' look at an item online before buying it in a store. 

Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online while in stores.

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logos retail

Six iconic retailers and their digital transformation journeys

How is retail being changed by digital?

What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).

Here are their digital transformation journeys, as they fight to compete with online and agile competitors.

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Why are we still talking omni-bollocks?

Why are we still talking omni-bollocks, when we should be talking retail?

Why all the jargon?

Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store?

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feedback

Giving B&Q customer feedback: the one time I wished for a QR code

QR codes never really took off in the West.

I had nothing against them, just their implementation (on a creative and a technical level).

However, I wanted one at the weekend so I could leave feedback about a store visit.

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