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Following a horrific train derailment, American rail operator Amtrak has come under fire for its handling of the communications related to the tragedy.
Among them, the organization was too slow to provide information and respond to inquiries.
Econsultancy has published a new report aimed at providing insight into the relatively new world of mobile advertising.
In this context, it seems appropriate to ask more generally, "what is the state of mobile today?"
So, for this post I've gleaned Chris O'Hara's views (the report author) on the state of mobile and why the time is so ripe for an explosion in mobile advertising (which over the past four years has seen an annual growth rate of 123%).
From omnichannel realities to the difficulty in audience tracking, here is the state of mobile today...
The report, The New Mobile Display Ecosystem, is available now.
Whether you planned a romantic evening out or ordered your sweetheart's gift last minute, it's clear that Valentine's Day this year went digital.
NRF reported that more than 26% of consumers planned to shop online for their loved ones.
In fact, online shopping showed significant growth during the week before Valentine's Day this year compared to last year, particularly with department stores where online sales grew 34%.
2013 will be the biggest online Christmas shopping year in history, many expecting the £10bn mark to be passed.
With the opportunity inherent, companies face challenges, from shipping to staffing.
The customer service expectations of consumers in the UK and beyond has been revealed by Zendesk in a study polling 7,000 people in seven countries. The participants were aged 18-64, with 1,000 surveyed in each of the U.K, U.S., Australia, Brazil, France, Germany and Japan.
The data suggest that British customers demand the highest-levels of customer service in Europe. The data also reveal much about preferred communication channels and what good customer service can do for a brand.
Will Lockie is Multichannel Head at Evans Cycles, responsible for helping a 90 year old retail brand bridge the gap between online and offline.
He'll be presenting at our JUMP event on October 9, on the subject of identifyng drivers for multichannel shopping behaviour to improve multichannel experience.
Here, Will talks about the company's approach to multichannel retail, the value of a physical presence, click and collect, using QR codes and more...
The Game Group was one of several high profile retailers that ran into financial difficulties in the past few years, eventually entering administration back in March 2012.
However under new ownership as Game Retail Ltd and with a renewed focus on omnichannel retailing the company expected to make £20m profit in the year ending July 31 2013.
To find out more about the business’ omnichannel strategy and plans for future growth I spoke to insight and reward director Fred Prego, who will also be speaking at Econsultancy’s JUMP event on October 9.
JUMP is all about creating seamless multichannel customer experiences. Now in its fourth year, the event will be attended by more than 1,200 senior client-side marketers. This year it forms part of our week-long Festival of Marketing extravaganza.
The question of whether the ecommerce RFP is fit for purpose raised its head again recently.
I’ve received a few since the last post and have come to the conclusion that they have all entirely missed a rather large point, to paraphrase the intro from my first post.
If all businesses are becoming publishers, then media companies should be ideally placed to lead the content marketing revolution, and judging by these Media and Entertainment entries from The Digitals, they aren't going to disappoint.
Here's five great examples from our shortlist to help fuel your multichannel imagination...
What makes a campaign stand out?
We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…
The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.
These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process.
Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.
Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.
I was asked a great question recently whilst at a breakfast networking event hosted by Clearwater LLP, a corporate finance advisory firm, who had been giving everyone an insight in to the previous 12 months' M&A activities in the retail market.
We heard about the winners and losers, and Gareth Iley regaled us with possibly the most entertaining skirting board anecdote I've heard, illustrating the rise of the niche players.
Over coffee afterwards, he asked me a really interesting question, being: "What makes a good ecommerce business?"
I thought it would be a fun question to pose here, and I'll start the ball rolling with my instinctive answer to him at the time.
Could multichannel or omnichannel strategies actually hold back a successful business? In this post I'll discuss the problems for retailers.
As the barriers to publishing have dropped, the amount of bad advice has increased. I imagine you've been told in numerous articles, inforgraphics and presentations that multi or omnichannel is the way forward.
Truth is, the pursuit of omnichannel status could actually be holding your business back. Time to think again. Or is it?