Posts tagged with Omniture

Q&A: Lori Kaplan, NPR's Director of Audience Insight & Research

NPR Director, Audience Insight & Research

Once upon a time, NPR was an acronym for National Public Radio. That was then. Now, the company refers to itself as "a thriving media organization at the forefront of digital innovation." The formerly pureplay broadcast organization is now as likely to distribute its content via live streams, iPad apps and social media as over the airwaves.

We caught up with Lori Kaplan, NPR's director of audience insight and research, to discuss how NPR is measuring and acting on data from increasingly disparate sources, and to learn how non-profit metrics might differ from those used by traditional media organizations.

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Will opt-out threaten Google Analytics?

Google Analytics is one of the most popular analytics services for online publishers, especially smaller publishers. And for good reason: it has most of what the average publisher needs, and it's free.

But Google Analytics is offered, of course, by Google, and Google is no stranger to privacy complaints. That means that Google often has to look for ways to prove to the world that it cares about privacy. One way it's planning to 'protect' user privacy: allowing internet users to opt out of being tracked by Google Analytics.

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Coremetrics tries to lure Omniture customers post-Adobe acquisition

Adobe's recent $1.8bn purchase of analytics provider Omniture had many people scratching their heads. While Adobe's CEO called the acquisition a "no-brainer" and it just might turn out to be a very wise strategic move, it's certainly possible that some Omniture customers will ask questions about the future of the company now that it's an Adobe company.

So I was interested to come across a Coremetrics ad addressing the Omniture acquisition. It leads to a landing page designed specifically for current Omniture customers and wastes no time in making a sales pitch.

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Omniture's acquisition by Adobe has people saying "Huh?"

On the heels of Adobe's quarterly earning call, where they announced the grim news about software sales, they also announced the acquisition of Omniture. Is this a play to be a player in the analytics market, to have a strong presence in the SAAS space, to take advantage of Omniture's recurring revenue model, or something else?

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Is Adobe's $1.8bn acquisition of Omniture setting up a big e-commerce play?

If M&A activity is a good indicator of the health of the economy, there's hope for a recovery, at least in tech. Newsworthy acquisitions are becoming more frequent and yesterday saw a billion-dollar deal with Adobe's announcement that it is purchasing business optimization software provider Omniture.

The deal, which is valued at $1.8bn, was hailed by Adobe CEO Shantanu Narayen as "a game changer for both Adobe and our customers". And it better be, as Adobe's offer of $21.50 per share for Omniture stock represents a 24% premium to Omniture's closing price on Tuesday.

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