Posts tagged with Omo

Omo follows customers home with GPS-enabled products

Privacy advocates may not be happy with brands tracking consumers online, but a Brazilian detergent brand is set to begin tracking customers in the real world. Starting next week, Omo is embedding 50 detergent boxes with GPS devices as part of a new video camera giveaway.

The campaign is sure to get Omo lots of attention, but the amount of privacy concessions necessary to make it all happen could prohibit GPS-enabled products from becoming a widely used marketing strategy.

2 comments