Posts tagged with On Pack Promotions

Coca Cola’s major multichannel campaign is a minor fail

A bunch of Diet Coke cans by AlwaysSecondBest via FlickrOne of my earliest brand-related memories involved eating lots of Weetabix in order to secure some ‘free’ Lego. I ate more Weetabix than ever before, and one sunny day my free Lego turned up. 

This reflects something that FMCG brands have known for many decades: on-pack promotions are an extremely powerful tool in the marketing toolkit.

Coca Cola is no different, and is currently promoting a campaign to win £10,000. All you have to do is drink lots of Diet Coke and look under the ringpulls for unique codes.

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