Posts tagged with One To One

tete a tete

Why email is the king of one-to-one marketing

Marketers in the West are currently fascinated by WeChat's success in the East.

I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.

Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.

It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.

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Facebook rolls out private messages for Pages

The world's largest social network has begun rolling out functionality that allows Page owners and individual Facebook users to exchange private messages.

Unlike on Twitter, where either party can initiate a direct message, Facebook is requiring that the individual initiate the conversation for now at least.

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IM most meaningful for brand conversations: report

When it comes to influencing consumers, many brands are investing heavily on Facebook. The logic: consumers are on Facebook, and they're talking about us there, so we should be there too.

But according to Microsoft's Talking Brands survey, which looked at 4,500 conversations mentioning brands in the UK, Spain and France, one-to-one interaction tools like Hotmail and Messenger are more meaningful than one-to-many conversations on Facebook.

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