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The quality of a landing page can make or break a marketing campaign.
But even a page that’s beautifully designed and expertly written will fall flat on its face if customers abandon it before it finishes loading.
The world of choice that ecommerce provides means we can go elsewhere if a company does not immediately provide the product, experience or service that we desire and expect.
A few years ago I wrote a post here on Econsultancy detailing my escalating frustration with property websites and agents when looking for a place to live.
So I was particularly pleased to hear about RentalRoost, a US company aiming to disrupt the property market and place more power in the hands of the buyer.
We spoke to CEO and founder Nitin Shingate about the company's plans.
It’s February and already, according to a number of statistical sources, around a quarter of us have failed to uphold our New Year’s resolutions.
Interestingly, 39% of people in their twenties achieve their resolution each year compared to only 14% of people over 50. That’s interesting given the prevailing attitudes towards younger generations.
In the same vein, marketers are mapping out the conversations they want to have this year to stay ahead of the curve. Given the influx of ‘2014 Trends’ in January, I thought it would be a useful point to review the best and highlight a few that might follow New Year’s resolutions.
We are all exposed to display and video advertising and we all have a view on its efficacy.
In this post I’m going to take a beginner's look at measurement in display and video advertising and ask if advertisers are finally getting a good (read ‘transparent’) deal.
How is improved measurement across display advertising changing the nature of the web? Will it start to feel lighter on ads as advertisers demand their ads are not just served but viewed by a human being?
What are the standards for viewability and if the networks are adopting them, is this the death of the impression?
Native advertising is set to grow phenomenally in 2014.
The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year.
J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”.
There is still a lot of confusion among marketers and publishers about what native actually is. Many people have tried to define it and enlighten us all on what native advertising is.
Content is arguably the biggest trend to hit online marketing since the advent of social media, video and search.
Content is everywhere. And with content comes the opportunity for new, exciting, content based advertising models.
Enter native advertising. Find out what all content marketers need to know.
I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment.
There were a number of people speaking about creating more brand based measurement, data consolidation, using client site and CRM data and the rise of programmatic as a fundamental future facing model for all media buying.
While I agree that programmatic is best viewed as opportunity trading and currently somewhat disconnected from the planning and brand strategy teams, I was struck by the lack of discussion about the role of attribution technology in aligning the true value of programmatic media with an agreed end conversion point.
This was the question framing the first talks at #Wired13 on Friday. There’s no question of the change the internet can affect for the developing world, but what hurdles are there before more wide scale adoption?
Speakers from three massively innovative companies, two producing hardware and one an operating system, gave their views on the democratization of technology, and indeed knowledge itself.
I’ll give a brief overview of each talk, to explain three different aspects to the challenge of putting the next 1bn online.
Interviewing is a pain, as is leaving your desk to go ask questions of someone to ensure a personable real-life reply.
Interactly offers the ability to pose questions and harvest video answers recorded by your interlocutors on their webcams.
We spoke to CEO and founder, Rogier Trimpe, to ask him about this time-saving product.
Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.
These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.
This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.
Take a look and which your brand could be using.
Tate has always looked forward in setting its digital strategy and publishing it clearly.
Earlier this year, the strategy was updated, to lead through to 2015. The title of the document couldn’t put it any plainer, ‘Digital as a Dimension of Everything’.
This is a bold claim, and is perhaps more literal a statement than one would think at first glance.
In this post, I share the salient points, for anyone setting their own digital strategy.