Posts tagged with 'online ad exchanges'
The Right Media Exchange was launched in 2005 and acts a a stock exchange for advertisers and publishers. It was acquired by Yahoo in 2007 for $680m. It now claims to have over 240 Exchange members, with 8bn transactions a day going through the Exchange.
I've been talking to Roger Williams, the company's director of international marketing, about the workings of the Exchange, the impact of the Yahoo acquisition, and how online ad exchanges may develop in future.