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Posts tagged with Online Ad Units

OPA bows bigger, hopefully better, banners

standard online ad banners

The Online Publishers Association (OPA), following closely in the footsteps of the IAB, is hoping to spark a creative revolution of sorts in online display advertising. To that end, a number of the OPA's high-profile members will introduce three newer, bigger, and more interactive ad units this summer.

The ads are even taking a page from the content side of the online equation: each will feature a forward-to-a-friend button.