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Posts tagged with Online Attribution Modelling

Attribution modelling: the value of a view

My previous post focused on the changing attribution model that online marketers are currently grappling with and the impact on the affiliate channel in particular. This provoked some interesting debate amongst affiliate marketers and analytics software providers on the subject of attribution modelling.

I wanted to expand upon this model by debating the perceived importance of impression statistics and how these should potentially be weighted within an attribution model.