Posts tagged with Online Buzz

Semantic analysis answers the question: who won the Super Bowl?

The Super Bowl may be the biggest event in sport (except, of course, everywhere outside of the U.S.), but everyone knows that the battle that occurs each year on Super Bowl Sunday doesn't take place on the field. It takes place during the commercial breaks.

The battle for consumer hearts and minds costs a lot of money, and it increasingly involves the internet, which is where much of the buzz about Super Bowl commercials can be found.


Q&A: First direct's Lisa Wood on its social media campaign

As reported earlier today, first direct has launched a social media campaign which invites comments from consumers about the brand, as well as tracking sentiment from social media sites.

I've been talking to the bank's head of marketing Lisa Wood about the thinking behind the firstdirectlive campaign...