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The marked and continuing growth reported by online fashion retailers demonstrates the potential e-tailing holds in times when the high street is suffering.
The e-commerce industry body IMRG reports that online sales of clothing, shoes and accessories were up by 18% from Dec 2008 – 2009, and that fashion e-tailers were the leaders in the UK online market.
By taking the notion of online retailing one step further and going international, the opportunities for growth for the retailer are taken to a whole new level.
YOOX Group was launched in Italy in 2000, and runs Yoox.com and thecorner.com, as well as providing e-commerce sites for brands such as Diesel and Emporio Armani.
I've been talking to founder and CEO Federico Marchetti about the growth of YOOX, the challenges of selling fashion online, and why great customer service is more important than marketing..
The link between retail and publishing has always been strong. A product promoted in print sells products that are available online or in store.
Thanks to online, the link is getting stronger, and now the lines are becoming blurred, as retailers become publishers and publishers begin to move into retail.
In the same week that Amazon launched its standalone footwear site, Tesco launched its clothing range online on a separate website, Clothing at Tesco.
The site showcases the clothing range that shoppers will find in its Extra stores, as well as exclusive online items. I've been trying the new site out...
ShirtsMyWay is a website, launched earlier this year, which allows shoppers to design their own shirts using an interactive model.
I've been asking co-founders Peter Crawfurd and Michael Yang about ShirtsMyWay...
Online fashion is growing fast, but as Leon Bailey-Green pointed out in our recent interview, just 6% of the UK fashion retail market is selling online.
This means there is still huge potential for getting people to shop for fashion online. One way to do this is to attempt to recreate the in-store experience as closely as possible, and to help shoppers get a feel for clothes without being able to see them close up and try them on.
Here are a few ideas from online fashion sites that are doing this well, though the advice applies equally to other sectors...
John Lewis relaunched the fashion section of its website this week, aiming for an extra £70m in clothing sales by 2011.
The retailer, which currently gets just 6% of online sales from fashion items, has added new brands and redesigned in an attempt to make the section more appealing. I've been taking a closer look...
Leon Bailey-Green works as a consultant to the online fashion industry advising retailers on marketing, partnership and business strategy.
He was also behind the Online Fashion 100, which lists the influencers in the industry, and is launching his agency later this year.
I've been talking to Leon about the latest trends in the online fashion sector...