Posts tagged with Online Lead Generation

Google and Yahoo confirm that lead generation has hit the big time

As a general rule in digital, it seems that when Google and Yahoo get involved in something it is a pretty good sign that it is important.

After many years of skirting around the fringes of performance marketing, recent product launches from these two online advertising behemoths leave no doubt that Online lead generation is finally ready to step out of the shadows and into the limelight.

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Is Google selling leads in the UK?

Every so often a simple Google search reveals a hint at a new Google initiative.

In recent months we've seen various different types of ad extension formats and it seems that selling leads rather than clicks could be the next big push in Google's continuing search for revenue streams away from the simple click.

Peter Bell from Fuse Lead Marketing (@fuselead) recently alerted me to an interesting discovery which seems to have appeared over the last few weeks in the UK.

If you are signed into one of Google’s services (LeadPoint uses Google for email) you might stumble across a new type of ad extension in the top ranked ads – namely a way for the advertiser to capture your contact information and permission to contact you without clicking through.

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Are digital marketing shows a waste of time?

We all attend in droves but in 2012 is there still a need for the big generalist digital marketing shows?

Is the industry ready to say goodbye to these shows that helped put digital on the map and usher in a new wave of more niche and focused shows that embrace the latest developments within digital marketing?

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Online lead generation continues to grow

More companies are seeing the benefits of online lead generation (OLG), with budgets rising, and a greater proportion of offline sales coming from online activity. 

The proportion of companies who are generating leads online with the intention of converting them offline has increased from 70% last year to 81% this year, while on average OLG is responsible for 42% of total sales, up from 40% last year. 

These are some of the findings from Econsultancy's Online Lead Generation Report 2010 (B2C), produced in association with Clash-Media. More highlights from the report after the jump...

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Online lead generation: the "Wild West" of online marketing?

Online lead generation has in the past been described as the "wild west" of online marketing,  but with a whole range of new technologies emerging it looks like the cowboys have finally met their match.

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Q&A: Crispin Sheridan on how SAP integrates search & social media

Crispin Sheridan SAP

Crispin Sheridan, the senior director of search marketing at global software software giant SAP shares the strategy and the meticulously-tracked results of his company's highly successful initiative to integrate SEO with social media channels - resulting in a 2.5X boost in conversion rates.

Q: How did SAP come to decide to integrate search with social media?

A: We had a search team in place, obviously, and had grown search significantly over the space of about five years.  Then there started to be a lot of buzz in the company about social media. People started to think, 'Well, this is really applicable to my area. Is this something I could or should be doing?" It seemed very logical to us that there was a fit between search marketing and social media marketing. Was there something we could do to pilot something to all the executives who were beginning to ask us,"Is this real? Is this important? Is this something we should be pursuing?"

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