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Earlier this year, Twitter celebrated its 5th anniversary. The social platform now has 200m users, generates over 200m tweets and handles over 1.6bn search queries per day.
Twitter is now undoubtedly popular and many businesses use the site as a tool for marketing, PR, branding, engagement, customer service, and much more.
Despite this, companies still face barriers to getting the most value from the microblogging site, which is why Econsultancy has produced its first guide to Twitter for Business.
If your business isn't using Twitter yet, it's worth considering the value it offers for your organisation. I've been talking to a number of experts about best practice on the platform, including business benefits, tips and pitfalls, and how to measure success.
What we learned from analysing the top brands in social media, and food for thought for brand owners starting to look at social reputation monitoring.
At the PRSA's massive annual conference this week, thousands of communications professionals gathered in Washington, DC to take a long, hard look at trends in public relations. What's on their radar? Social media, of course.
Several questions around how PR can dovetail with social media arose repeatedly. Herewith, the seven top FAQs PR professionals are asking about social media - along with the answers.
While most companies have increased the amount they spend on social media over the last year, the figures are still modest compared to investment in other channels.
Our Social Media and Online PR report, produced in association with bigmouthmedia, finds that 28% of companies are not spending anything on social media marketing while a further 33% are spending less than £5,000 a year.
In a world where social networking is key, I was glad to be involved in the Engaging Times summit in Chicago last week.
According to Engage chairman Stan Rapp, 'today’s consumers are the most narcissistic in history. We’re all looking after brand I.', while Don Peppers, head of Peppers & Rogers thinks that companies should not 'waste money on social media until your organisation can competently handle a customer phone call or email.'
The event was thought-provoking for a number of different reasons but the stand-out message is summed up nicely in these two quotes.
Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...
Consumers are increasingly using the internet to investigate others’ experiences of products and services online before they decide to buy.
While it may be a complex process to involve yourself as a brand in a general community forum where your product may be discussed, review websites offer structured platforms on which to respond to the critiquing of your products.
How often do you Google your own name? And how often do you Google the names of potential employees before opting to hire them? In these data-driven times, it is important to recognise that personal information is becoming much more accessible and can impact you both postively and negatively.
In his new book, iCrossing's Antony Mayfield addresses how to manage personal online reputation effectively. We recently caught up with Antony at the launch of Me and My Web Shadow to find out more.
Press release distribution is something that we are consistently asked about on our training courses and PR and social media related events. A growing number of commercial news distribution services and free services offer different ways to boost press release and related content visibility to media, through search and social media.
So how can you tell which press release distribution services count? What is a social media news release? What are the opportunities and potential pitfalls for businesses and agencies disseminating their news in this way?
I asked Adam Parker from RealWire and Daryl Willcox from DWP Publishing, MDs of two of the UK's most successful news distribution services, to provide some clarity and explain how businesses should use news distribution as a successful part of their online communications and marketing strategy.
Paperchase is the latest recipient of a growing internet fire-storm, facing criticism over claims that the stationery giant allegedly plagiarised the artwork of a British, independent artist, decorating notebooks, tote bags and albums, and making them available for sale around the UK.
It's clear that the world has changed. There is simply nowhere for companies to hide: do something wrong or embarrassing, and internet users will respond rapidly to expose the corporate scandal in a matter of minutes.
In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads.
For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). Yet a few befuddled marketers asked what all the fuss is about.
So herewith, five reasons why those PDFs have got to go.
Many companies are enthusiastic about social media but are struggling to get real value, according to Econsultancy research published this week.
The good news for companies is that investment in time and resources can pay dividends ... provided that the strategies and tactics employed are closely aligned with business objectives.